Recently, we sat down with Natio to talk about all things green, sustainable and how the company is making big moves to improve its impact on the planet.
With a philosophy that has always been guided by a connection to the Earth and a deep appreciation for nature, Natio is choosing to play a part in the solution towards a healthier planet. The Australian, family-owned business understands that even the small choices it makes as a business can generate big ripples.
To date, Natio has implemented a number of initiatives around native wildlife rescue, recycling packaging reform and renewable energy (with the Australian head office and warehouse now solar powered.) And now, Natio has also joined an exciting world-first sustainability packaging initiative.
Together with its tube supplier Impact International, Natio is part of a forest initiative that offsets the carbon from the manufacture of its 100ml tubes, used widely across the Natio range to hold cleansers, moisturisers, masks, sun care and more.
With an estimated 20,000 pine trees and other native vegetation on the Impact International Forest site, the carbon emissions from the manufacture of up to 30 million tubes can be offset, each and every year.
Impact International Managing Director, Aleks Lajovoic, said by participating in the sustainable forest program, Natio has "access to the most sustainable tubes available in the world, plus are helping to protect native wildlife".
In addition to reducing Natio’s emissions through carbon offsetting, the 114 acre forest is also home to dozens of animal species, including kangaroos, women's, echidnas, wallabies, turtles and many native birds. Operating and maintaining this forest protects their habitat and provides sanctuary for these species and more. 1,300 native trees will also be preserved, rehabilitated and protected from deforestation through this initiative.
In an ongoing commitment to being a responsible and ethical business, Natio is always looking for viable opportunities to reduce its carbon footprint, and in turn, the business’ impact on the natural environment and global resources.
“The move towards sustainability is evident everywhere - it’s in the media we consume, the industry news we are exposed to and certainly the feedback we receive from our distributors and customers,” says Mahesh Ross, Natio Managing Director.
“Individuals are more aware of how their actions impact their own carbon footprint than ever before, and they expect the same from their favourite brands,” says Ross.
It may only be a small contribution in the bigger scheme of things, but by continuing to participate in proactive opportunities to reduce its collective carbon footprint, Natio hopes it can help lead the way to a more sustainable future.
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Natio believes everybody is beautiful. Their vision is that everyone can embrace and celebrate their own unique natural beauty and love themselves. They believe real beauty comes from within and aim to create products that help people feel good and connect to their real beauty.