**By special guest, Elizabeth Barbalich, CEO & Founder of Antipodes**
Hyaluronic acid is having a bona fide beauty moment – which is why you’ll find hyaluronic acid on the labels of your favourite serums, creams, and gels. But what does it do and what are the benefits of hyaluronic acid for skin?
What is hyaluronic acid?
Hyaluronic acid is a molecule produced by the human body, hidden in your eyes, joints, connective tissue, and your skin. It's an incredible substance, helping to keep your tissues lubricated by retaining water. For our joints, it works as a cushion, keeping us moving smoothly. However, half the body’s hyaluronic acid is found in the skin.
What are the benefits of hyaluronic acid for skin?
~ Hyaluronic acid hydrates the skin
Hyaluronic acid plays an important role in healthy skin because it keeps our cells hydrated. It binds to water, helping skin to retain moisture and keep it plumped and fresh-looking. In fact, hyaluronic acid can hold up to 1000 times its weight in water!
Hyaluronic acid is a natural humectant - another buzzword in beauty. In skincare, a humectant works by drawing moisture into the skin. Think of it as your secret weapon for a dewy, glowing complexion.
~ Hyaluronic acid is nature-sourced – if you choose it right
Hyaluronic acid can be naturally or synthetically sourced. Plant-based hyaluronic acid is created out of a fermentation process using vegetables, which produces hyaluronic acid that is every bit as effective as synthetic versions. You can find plant-based hyaluronic acid in natural skincare products such as Baptise H2O Ultra-Hydrating Water Gel.
~ Hyaluronic acid is gentle on skin
Don’t be scared of the word “acid”. Hyaluronic acid is actually very safe for skin. It is, after all, produced by our bodies! Hyaluronic acid has not been shown to cause acne, rosacea, or allergic reactions. If you do experience any side effects, we recommend you see a doctor or dermatologist.
Why do we need hyaluronic acid skincare?
As we get older, our natural stores of hyaluronic acid decrease. The consequent loss of moisture means skin is more prone to getting dry and dehydrated. Thankfully, hyaluronic acid skin care can help to boost moisture in the skin. You don't have to sacrifice a plumped and dewy appearance.
How to keep skin looking (and feeling!) hydrated
- Apply a water-based serum after cleansing
- Use a hydrating moisturiser daily
- Drink plenty of water
- Limit contact with harsh air conditioning, heating, and very hot water
- Consume plenty of fresh fruit and vegetables
The Best Hyaluronic Acid Moisturiser
Plant-based hyaluronic acid is the hero ingredient in Baptise H2O Ultra-Hydrating Water Gel, along with other hydrating New Zealand ingredients such as manuka honey and harakeke gel. The certified vegetarian moisturiser delivers the most nourishing blend of clean ingredients for youthful, glowing skin. In fact, Baptise is clinically shown to increase skin hydration by up to 52% after 24 hours*.
*Dermatest Australia: clinical study of 10 women, ages 38-58, 2019.
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Elizabeth Barbalich is the founder and CEO of Antipodes, New Zealand’s Scientific Green Beauty brand. Driven by Elizabeth’s green beauty ethos, the globally awarded brand creates plant-powered, results-driven skincare featuring the world’s purest pollution-free ingredients. From New Zealand to the world, lift the lid on Antipodes and connect with Nature.
You can find out more about Antipodes at www.antipodesnature.com, and purchase Antipodes products from either their website, or via stockists including David Jones, The Iconic, Adore Beauty, Priceline, Nourished Life, Flora & Fauna, Look Fantastic, Healthy Life and selected independent health and pharmacy stores nationally.
