What is hyaluronic acid? Here's why your skin will love it.

**By the team at Coast to Coast**

If there’s one skincare ingredient that has exploded in popularity over the past few years, it is hyaluronic acid. And it’s no wonder! It’s one of the mildest yet most effective ingredients for more plump, dewy and hydrated skin. So, what is hyaluronic acid, and why should you include it in your skincare routine?

What is hyaluronic acid?

Hyaluronic acid is a molecule found naturally in your body that lubricates and cushions the eyes, joints, skin, and other tissues. When used topically on your skin, it acts as a humectant, drawing moisture from surrounding air into your skin to keep it hydrated. It can hold up to 1000 times its own weight in water, so it helps your skin cells retain the moisture needed for a soft and glowy complexion.

As our bodies lose natural hyaluronic acid as we age, using a serum or moisturiser rich in this ultra-hydrating compound is a great move to prevent dehydration, fine lines and wrinkles.

Hyaluronic acid: the benefits

There are many reasons why hyaluronic acid deserves all the hype it gets. Here are three of the biggest perks:

1. It helps your skin retain water. Moisture loss and dehydration can leave your skin looking dull and feeling dry and uncomfortable. Hyaluronic acid attracts water to your cells to deeply hydrate and restore your glow.
2. It reduces the appearance of fine lines and wrinkles. Dehydration equals fine lines and wrinkles, and using hyaluronic acid is a great way to combat it. As it draws moisture into your cells, it plumps your skin to visibly reduce the appearance of lines and wrinkles.
3. It’s non-irritating. One of the best things about hyaluronic acid is it's incredibly effective yet very mild and non-irritating, making it safe for all skin types.

What type of hyaluronic acid works best in skincare?

There are different forms of hyaluronic acid that are used in skincare, but some are more effective than others. The key is to choose a type that has a smaller molecular size, like sodium hyaluronate.

We use sodium hyaluronate in Coast to Coast formulations as the smaller molecules can penetrate deeper into the skin, drawing moisture to the areas that will generate the most visible results.

How to incorporate hyaluronic acid into your skincare routine

We believe this gentle, yet effective hydration powerhouse deserves a place in any skincare routine. Here’s how to make it happen, using our skincare range:

1. Coast to Coast Ultra Hydrating Repair Serum

Use the Ultra Hydrating Repair Serum morning and night to give a burst of hydration and restore radiance. The concentrated formula sinks into the deeper layers of your skin to smooth, hydrate and plump fine lines while fighting free radical damage.

2. Coast to Coast Ultra Hydrating PM Repair Cream

At night, layer the Ultra Hydrating PM Repair Cream over your serum to pack a hydration punch! This cream is supercharged with vitamins, antioxidants and Sodium Hyaluronate to deeply replenish your skin while you sleep.

Loving the results of Coast to Coast hyaluronic acid in your skincare routine? We'd love for you to post a pic of your glow on Instagram and tag @coasttocoastbeauty!

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About Coast to Coast: Ocean-active, consciously crafted Australian skincare that harnesses the transformative power of potent native botanicals, organic essential oils and precious marine extracts - known and tested for generations to restore the skin’s luminosity and natural resilience, delivering exceptional results and total well-being. Always: free of nasties. Never: tested on animals. Proudly: Australian made and owned.

Coast to Coast’s Soothing Body Balm and Soothing Hand Cream feature in our Summer 'Imagine' Retreat. To shop with Coast to Coast, visit https://www.coasttocoastaustralia.com.au/ and use discount code RETREATYOURSELF for 30% off until 31/05/23.